The Right Path Marketing

Messaging-first, design-last
strategy and execution

Messaging-first, design-last strategy and execution

The Path of Messaging-First Marketing

The Right Path Marketing is a strategic digital marketing agency, about an hour outside Boston, MA. We help local trades and service providers around the country land more sales with lower costs – by starting with the right words. Our founder and CEO, Scott Humphries, has decades of experience in sales and marketing roles. That’s where he saw first-hand that: 

  1. Companies that focus on sexy stuff like logos and design struggle to hit their sales goals. 
  2. Companies that get very clear on who they are, what they do, and why people should care… do really well. 

Scott decided that starting with messaging was the better path. And in 2023, he founded The Right Path Marketing, to help more brands find sales success through messaging-first digital marketing services.

Core Team

We’re an agile small agency focused on effective, efficient solutions. That means you’ll get a highly collaborative remote team, custom-built for each project. And of course, you can work directly with a dedicated messaging strategist from the get-go, to guide and protect your brand voice and message.
Welcome to The Right Path. We’ll be with you every step of the way!









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Happy clients

People Saying Nice Things

Ed Dewsnap
Interlink Commerce, Chief Executive Officer

We've jokingly told Scott that he should consider changing his name to "Right Team Marketing" because of how incredibly well he and his team nailed our project. It was not just about building a website; it was about understanding our company inside out – its culture, its essence.


Kevin Juza
The Tenacious Leader, Owner

Scott and his team were very transparent and educational about their work for my website. I went from attracting 1,200 visitors to just a week after their work. I have over 3,800 visitors to my website. The traffic is truly picking up. Thank you, Scott!

Jen Zarutskie

Jen Zarutskie
Windy Knob Farm, Owner

“Scott helped me regain access to my farm business website and then took the time really understand my vision for the farm and its brand before putting together a stellar website... He is easy to work with, reasonable and overall a competent and creative person!”

Marc Mathys
Reset-it, Creator and Teacher

Right Path Marketing put us on the Right Path !! I loved working with them and the results are amazing. If you looking for someone to do your website,stop looking you are on the Right Path !!! Thanks

Clients We've Proudly Served

Featured Memberships

The Right Path Marketing is a proud member of a select few organizations that share our vision for collaborative growth. Each one is committed to helping growing businesses reach their full potential. Of course, as a Boston-based web design and digital marketing agency, we especially love connecting with and supporting other businesses in and near Boston!

We support our fellow members in a variety of ways, sharing our expertise on digital marketing, helping to identify marketing gaps, and providing our free web design and SEO consultations!

Some of Our Favorite Tools

We use the most popular website design and digital marketing platforms every day. And we have the flexibility to onboard new ones as needed. This is important, because your tech stack can and should shift over time as your business and website design needs evolve. Not to mention that the software landscape is always shifting with new tools and trends!

The good news is, the fundamentals of marketing are rooted in human psychology, so they don’t change as quickly as the go-to technologies of the day. Whatever platform you want to use, we can get you moving on the path to digital marketing success. Reach out and ask us about your favorite tools!

Pick Your Right Path

Take your first steps toward sales-aligned, messaging-first
marketing! Where would you like to start?

Take your first steps toward sales-aligned, messaging-first marketing! Where would you like to start?

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