Messaging-First Digital Marketing

Choose The Right Path to growth,
with sales-aligned branding, websites,
& traffic strategies

Attract. Convert. Repeat.

To land higher-paying customers (and more of them) for your business, you don’t just need more website traffic and a higher Google ranking. You also need targeted marketing and sales assets, all coordinated to convert that traffic. 
It goes like this:

  1. Nail your messaging and copywriting
  2. Align strategic SEO, design, and development
  3. Win more sales from all your marketing

Our Services

Custom Web Design

Build brand authority and increase revenue with a compelling, sales-aligned website.

Messaging and Copywriting

Streamline your marketing and sales processes with powerful, strategic messaging.

Website Traffic

Attract the right prospects with targeted SEO, paid ads, and content marketing.

Website Maintenance

Keep the revenue flowing with routine monthly care and strategic updates.

People Saying Nice Things

Mike Kasberg

Michael A. Kasberg, Esq.
Kasberg Law, Attorney at Law

I used Scott and The Right Path Marketing for my website and online business presence. His knowledge, professionalism, responsiveness, and approach were tremendous. I highly recommend Scott for your SEO, website, and marketing needs.

Staci Bender

Staci Bender
Be Group, President & CEO

From our initial interactions with Scott and his team, it's clear that they have the expertise and creativity to take our marketing efforts to the next level. Their strategic insights and innovative ideas have us excited about the possibilities for our brand. Looking forward to exploring collaboration opportunities with them further!

Clients we’ve proudly served

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Some of Our Favorite Tools

Frequently Asked Questions

No doubt, you have a lot of questions about web design and digital marketing services. Here are a few questions we get often:

The right website building platform for your web design needs will depend on your business’ unique situation, so we use a variety of platforms. If you’re looking for a simple website that’s easy to maintain yourself, Wix and Squarespace are solid options. If you need more advanced features and more flexibility in your website design, Drupal and WordPress offer more options for customization and brand alignment.

At The Right Path Marketing, our first choice is usually custom WordPress websites. This lets you take full advantage of SEO optimization services to boost traffic, fully custom website design to showcase a consistently compelling brand, and support with website updates as needed.

We provide a range of search engine optimization (SEO) services, both as part of our web design process and a la carte. These include on-page SEO, off-page SEO, and technical SEO services. We’ll develop a custom SEO keyword strategy, and incorporate it into your website copywriting and off-page meta copy from the beginning. Once your website design is complete, we’ll optimize your technical SEO before launch to pull as much qualified traffic to your new website as possible!

As an agile digital marketing agency, we’re always looking at new ways to improve efficiency in our marketing, web design, content writing, and SEO services. We incorporate AI selectively to improve our processes, without sacrificing the quality of digital marketing services we deliver to meet your goals.  Which means your unique marketing strategy and requirements will determine exactly how we use AI to support – not replace – the work of skilled creative professionals on your projects.

No. While we enjoy meeting face-to-face with clients in Greater Boston and New England, we also have great relationships with our web design and digital marketing clients across North America.

Pick Your Right Path

Take your first steps toward sales-aligned, messaging-first
marketing! Where would you like to start?

Take your first steps toward sales-aligned, messaging-first marketing! Where would you like to start?